Wearable art should not be locked behind a luxury tax.

Somewhere along the way, fragrance lost the plot.

It became more about the bottle than what's inside it. More about price than feeling.

The Grey Notes exists to bring it back.

It started as a small artisanal project, built by a grooming and fragrance specialist working between Los Angeles and Miami who'd spent years inside the world of premium scent, collaborating with niche fragrance houses and earning a following from people who just wanted the real thing without the markup.

That belief never changed. Only the name did.

We take the scents that hit like a song you can't forget, and we rebuild them. Not watered down. Not reimagined. Replayed.

The fragrances that once felt out of reach. The ones you kept thinking about. The ones you almost bought.

No box. No ego. No inflated price tag. Just scent, the way it was meant to be worn.

This was never about luxury. It's about access. It's about memory. It's about feeling something.

When music fades, scent stays.

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  • The practice of duplicating fragrances is not a new idea and it is not exclusive to small brands like this one, the big players also do it, they just wouldn’t admit it and with the rising costs of raw materials, limited resources and the environmental impact surrounding this industry more people are looking for alternatives.

  • In the early 90’s journalist Paddy Calistro of the Los Angeles Times wrote an article that exposed the real cost of perfumes, in her findings she reported “The ingredients in the average bottle of prestige perfume cost about $3.00 to $5.50 . The actual liquid in a typical bottle of $150 perfume is less than 1% of the retail cost.

    The bottle, box and and display carton typically cost four to six times times more than the fragrance itself, department stores typically mark up the product from 60% to 100%”.

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